The Department of Marketing combines our world-class research to tackle the challenges facing our communities, at home and abroad. The department has close collaboration with a variety of international, national and local organisations and universities.
For example, postgraduate marketing students tackle real-world marketing challenges in London, with modules in e-services marketing, corporate sustainability and more, aimed at improving local communities and raising environmental awareness using the latest theoretical and practical marketing approaches.
Partners on these projects have included the London Wildlife Trust, the Bat Conservation Trust, King’s Culture, Mercato Metropolitano and the Crown Estates.
Many collaborative works have been created between the marketing academic staff and artists, aiming to solve one issue or another through the arts and marketing. Layers of Vision, a collaboration between Dr Katharina Husemann and several visually impaired artists, explores the experiences and perspectives of blind and partially sighted (BPS) artists and how we can make the arts more accessible.
Dr Anna Dubiel and Prokriti Mukherji worked with artist team Something & Son, on how we can reduce human-wildlife conflict in countries where subsistence farming is common, using a board game as a tool.
Sustainability is a major focus of impact work in the department, with work involving responsible consumption in fashion, King’s Business School accreditation with NUS’ Green Impact Awards, and the department’s researchers’ work on King’s Business School’s new Centre for Sustainable Business.