Project Title: AI and consumer behaviours

Year of Entry: 2022, Full-Time

Supervisors: Dr Elisa B Schweiger, Professor Oguz A Acar, Dr Dhruv Grewal

Tianqi Yang is a PhD student in Marketing at King’s Business School. Her research interests lie in emerging technologies, consumer psychology, artificial intelligence and branding.

She is currently a visiting scholar at Babson College. Before joining King’s, she earned an MSc in International Fashion Marketing with distinction from the University of Manchester (2021), where she later worked as a Marketing Executive for the Faculty of Biology, Medicine, and Health.

Tianqi Yang's CV