Project Title: Consumer Behaviours, Retailing, Artificial Intelligence, Branding

Year of Entry: 2022, Full-Time

Supervisors: Dr Elisa B Schweiger, Professor Oguz A Acar

Tianqi Yang is a PhD student in Marketing department, King's Business School. Her research interests lie in emerging technologies, consumer psychology, Artificial Intelligence and Branding.

Before joining King's, Tianqi received a MSc in International Fashion Marketing with distinction from the University of Manchester (2021), where she then worked as a marketing executive for the Faculty of Biology, Medicine and Health.