Andrés Gvirtz is a Lecturer (Assistant Professor) in Marketing Technology & Innovation at King‘s College London and a Research Affiliate at the King's Institute for Artificial Intelligence. He has two main research streams, with his first research stream focusing on Generative AI as a disruptor in the personalisation space. His second research stream focuses on ‘who’ and ‘where’ consumers are, aiming to improve our understanding of consumer behaviour by combining personality data (who) with spatial information (where). Andrés advises several technology start-ups and routinely collaborates with companies, e.g., with Nokia Bell Labs.

Before joining King’s College London, Andrés was a supervisor for Marketing at Judge Business School, University of Cambridge, and taught Psychometrics at the Department of Psychology, University of Cambridge, where he was nominated for the Student Led Teaching Awards. At King’s, he has been awarded a Research Incubator Fund, an Innovation Education Fund, a Strategic College Teaching Fund, been shortlisted for the Dean’s Awards (Teaching), and nominated for the King’s Education Awards.

Andrés holds a PhD in Psychology from the University of Cambridge and was a Visiting Fellow at Harvard. At Cambridge, he was a finalist for the Cambridge Applied Research award and held the Vice-Chancellor Award (Cambridge Trust), an Economic and Social Research Council studentship (ESRC-UKRI), and was selected as a Peterhouse Scholar.

Previously, he received a MPhil in Psychology (University of Cambridge) and a BA in Economics and Psychology (Clark University) as a scholar of the German National Academic Foundation (Studienstiftung) and the Gerhard C Starck Foundation. Andrés is looking forward to hearing from interested researchers, students and industry partners, please reach out via e-mail.

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