Dr Ilia Protopapa is a Senior Lecturer (Assistant Professor) in Marketing at King’s Business School. Ilia’s areas of expertise and interest include brand alliances, consumer behaviour, digital marketing, diversity and inclusion, learning and development, higher education and pedagogy. Ilia has published book chapters in the context of consumer behaviour in 'The Handbook of Research on Customer Loyalty' (Edward Elgar Publishing) and brand management for the 'Strategic Brand Management in Higher Education' (Routledge).

Her research has received awards such as the 'Best Paper Award in Track' award from the American Marketing Association in 2022 in the United States. Her PhD research has been awarded the 'fully funded PhD Studentship' award in 2016 and the ‘Best Doctoral Research Prize’ in 2017 from Kingston Business School, London, United Kingdom. Ilia is a Co-guest Editor of a special issue of the Marketing Education Review journal on 'Diversity and Inclusion Practices in Marketing Education' and acts as a reviewer for peer-reviewed business journals.

Since she joined the faculty in 2019, Ilia was appointed as an Inclusive Education Partner Lead, and she is strategically working towards closing the attainment gap at King’s Business School. Ilia is leading the Equality, Diversity, and Inclusion (EDI) item at the Faculty Education Committee and she is an active steering group member of the Digital Education Steering Group and Pedagogy Group at King’s Business School.

Ilia is a guest speaker on her area of expertise. She has been recently invited to to share her expertise on diversity and inclusion in learning and development at the Chartered Association of Business Schools Conference in 2021. Ilia is a Certified Management and Business Educator at the Chartered Association of Business Schools and a Fellow of the Higher Education Academy (HEA).

At King's College London, Ilia teaches Marketing Research for the International Marketing MSc, Digital Marketing MSc and online Marketing MSc programmes and she is supervising postgraduate dissertation projects.

Ilia’s teaching and pedagogic approaches have been recognised through various awards and recognitions such as the nomination for the ‘King’s Education Award 2022', ‘King’s Education Award 2021' and ‘King’s Education Award 2020' at King's Business School as well as the ‘Lecturer of the Year 18/19’ at Kingston Business School.

Are you currently accepting PhD students?

Yes