Project Title: The role of music and sound in creating a multi-sensory customer experience

Supervisor: Professor Ko de Ruyter, Dr Ilias Danatzis 

Year of Entry: 2021, full-time

Julian Torres Talayero is a PhD candidate at King’s Business School. He is also an engineer and Fulbright alumni with wide experience working in Sonic Branding and Music Production for diverse media. His teaching experiences include lectures in audio and music, and he is currently a GTA for the Marketing group at King's Business School. Research interests include exploring the effects of music and sound on consumer behaviour and the role they play in creating an experience for customers, both in retail and services.

Julian's CV