John Bredican is a Senior Lecturer in Marketing (Education) at King's Business School. His interests and marketing experience extend to the very beginning of his professional career as a creative writer and marketing consultant in broadcasting. John has over 20 years of experience, including managing a recording studio and a podcasting company, and as a management consultant. 

At King's, John teaches modules at the undergraduate and postgraduate level including: Principles of Marketing, Consumer Behavior and Marketing Communications.

John has a Bachelor of Arts in History and English Literature from Victoria University of Wellington (Wellington, New Zealand), a Master of Business Administration and Master of Business Informatics from Rotterdam School of Management at Erasmus University (Rotterdam,The Netherlands) and a Doctor of Philosophy, Industrial Economics and Management from the Royal Institute of Technology (Stockholm, Sweden).