Professor Kirk Plangger holds a Chair in Marketing in the Department of Marketing and is the Associate Dean (Doctoral Studies) at King's Business School. He is a marketing management researcher specialising in consumer led digital marketing strategy.

He studied consumer behaviour, marketing strategy and general management during his PhD and MBA at Simon Fraser University in Vancouver, Canada. He has an honours BA in Economics from Western University in London, Canada, as well as four years international management experience in Tokyo, Japan.

Professor Plangger's research explores how digital technologies mediate and change the behavioural processes and how organisations should address these technologies. Currently, he is working on many projects investigating the role of artificial intelligence (AI) in marketing, including synthetic manipulation in advertising, Deepfake marketing, immersive digital marketing, brand transparency using Blockchain, virtual social media influencers, and algorithmic bias in marketing.

He is a member of the King's Centre for Attention Studies. He uses this knowledge of buying and technology in all the consumer behaviour modules he teaches to challenges his students to constantly apply academic concept to practical challenges.

Professor Plangger publishes in leading business journals, such as the Journal of the Academy of Marketing Science, Information Systems Research, Journal of Retailing, Journal of Strategic Information Systems, Journal of Travel Research, Journal of Advertising, Journal of Advertising Research, Psychology & Marketing, Industrial Marketing Management, Journal of Business Research, Information & Management, among many others.

His research has been funded by the Leverhulme Trust, the UK Engineering and Physics Sciences Research Council (EPSRC), the British Academy, UK Innovate, the Canadian Social Science and Humanities Research Council (SSHRC). He a frequent contributor to popular press (BBC, DW)

He is an Associate Editor (Technology & AI in Advertising) for the Journal of Advertising Research and has guest edited for the Journal of the Academy of Marketing Science, Psychology & Marketing, Industrial Marketing Management, International Journal of Advertising, Business Horizons, Marketing Education Review and the Journal of Public Affairs.

He also acts as an ad-hoc reviewer for a number of academic marketing, business, and psychology journals and conferences. He holds editorial review board positions for the Journal of Advertising, Psychology & Marketing, International Journal of Advertising, Business Horizons, and the Marketing Education Review.

Google Scholar profile

Are you currently accepting new PhD students?

Yes