Project Title: Unlocking the potential of AI agents in charity fundraising

Year of Entry: 2024, Full-Time

Supervisors: Dr Anna Dubiel, Professor Shintaro Okazaki

Xianyi (Eva) Cheng is a PhD student in Marketing at King’s Business School. Her research focuses on social marketing, marketing communication, and the ethical challenges within marketing.

She is currently collaborating with Cancer Research UK (CRUK) on marketing research aimed at enhancing charitable fundraising and promoting cancer prevention awareness.

Before beginning her PhD, she earned an MSc in International Marketing from King’s College London in 2023.