Project Title: Online Gaming in Marketing

Supervisor: Professor Ko de Ruyter, Dr Stefan Bernritter

Year of Entry: 2022, full-time

Yujin Kim is a PhD Student in Marketing at King's Business School. Her research interest lies in consumer behavior/ psychology in marketing, specifically in the context of gaming. Yujin is a recipient of the King's Business School Doctoral Studentship and has a background in Communication. Before joining King's, she completed both BSc and MSc (research) in Communication Science from the University of Amsterdam.