Dr Matteo Montecchi is a Lecturer (Assistant Professor) in Marketing and the director of the International Marketing MSc (Executive) at King’s Business School. Trained as a marketing researcher, Matteo uses consumer-based insights and theories to inform and direct managerial practice. His research investigates consumers’ and other stakeholders’ interaction with digital technologies and digital brand touchpoints, focusing on how this interaction shapes value perceptions and behaviours. This includes artificial intelligence applications to retail practices, voice-activated commerce, blockchain-enabled transparency, and the diffusion of fake news on social media. He is also interested in the factors that lead to the strategic positioning of fashion and luxury brands and in regulatory issues associated with the distribution of luxury products such as competition restriction in vertical agreements.

Matteo’s research has been published in the Journal of the Academy of Marketing Science, the Journal of Interactive Marketing, Industrial Marketing Management, Information and Management, the International Journal of Production Economics, and Business Horizons.

Matteo has several years of experience in higher education, having taught extensively across a range of universities in the UK and abroad. At King's, Matteo has led modules at undergraduate, postgraduate, and executive level, including Consumer Behaviour, Research in Marketing, Digital Marketing, Social Media Marketing and Marketing Strategy and Planning. Previously Matteo held the position of senior lecturer and programme director at UAL (The University of the Arts London, London College of Fashion Business School). He also held visiting positions at Milan Politecnico, Università Cattolica del Sacro Cuore (Milan, IT), Università Federico II (Naples, IT), and has worked with global fashion and luxury companies to explore emerging consumers’ drivers and how these are re-shaping purchasing experiences. He is the recipient of the University of the Arts Teaching Award for Outstanding Teaching, and was a finalist for the King’s College London Most Innovative Teacher award.

Matteo received his PhD in Marketing from King’s College London and holds a Master of Research (MRes) in Marketing (Birkbeck College, University of London), an Executive Master in Marketing and Sales (SDA Bocconi School of Management and ESADE Business School), and a Bachelor Degree in Business Economics (University of Modena and Reggio Emilia). He also holds a teaching qualification (PgCert in Academic Practice, University of the Arts London) and is a Fellow of the Higher Education Academy (FHEA).

Research Profile

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