Dr. Matteo Montecchi is a Senior Lecturer (Associate Professor) in Marketing at King’s Business School, King’s College London. As a trained marketing researcher, Matteo leverages consumer insights and theories to guide and enhance managerial practices. His research delves into the dynamic landscape of marketing in the digital era, with a particular emphasis on technological innovation and ethical engagement with diverse consumer groups. Within this scope, his work explores how technologies like artificial intelligence and blockchain are transforming marketing practices, fostering transparency, and building trust between businesses and consumers. Concurrently, he examines how these innovations intersect with issues of diversity, inclusion, and corporate responsibility, especially in relation to the representation and experiences of marginalized groups. By integrating these perspectives, Matteo's research offers actionable insights that help businesses navigate digital transformation's complexities while promoting ethical practices and fostering meaningful stakeholder engagement.

Areas of Expertise:

• Consumer Behaviour, Digital Interactions, and Decision-Making
• Artificial Intelligence and Marketing Practice Transformation
• Diversity and Inclusion in Marketing
• Corporate Responsibility and Ethical Practices
• Brand Transparency and Trust

Dr. Montecchi’s research is featured in leading academic journals, including the Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Journal of Interactive Marketing, Psychology & Marketing, Journal of Advertising, Industrial Marketing Management, and the International Journal of Production Economics.

At King’s Business School, Matteo has taught several core and elective modules, including Consumer Behaviour, Digital Marketing, Social Media Marketing, Marketing Strategy and Planning, and Research Methods. Currently, he teaches Digital Marketing Strategy for the MSc Digital Marketing and Experimental Design and Analysis for the KBS Doctoral Programme. Additionally, he teaches Fundamentals of Quantitative Research Design and Analysis at the King’s College Centre for Doctoral Studies. Matteo also has extensive experience teaching executive courses and currently leads the Strategic Marketing Open Executive Programme.

Before joining King’s College London, Matteo was a Senior Lecturer at the London College of Fashion, University of the Arts London. He has held visiting positions at institutions such as Milan Politecnico, Università Cattolica del Sacro Cuore (Milan, Italy), and Università Federico II (Naples, Italy). He earned his PhD in Marketing from King’s College London and holds a Master of Research (MRes) in Marketing from Birkbeck College, University of London, an Executive Master in Marketing and Sales from SDA Bocconi School of Management and ESADE Business School, and a Bachelor's Degree in Business Economics from the University of Modena and Reggio Emilia. He also holds a teaching qualification (PgCert in Academic Practice, University of the Arts London) and is a Fellow of the Higher Education Academy (FHEA).

Dr Montecchi is currently accepting new PhD students.