ChatGPT, the popular generative AI chatbot that has gained worldwide attention, has the potential to revolutionise many aspects of marketing practice.

Join us for a thought-provoking panel discussion with King’s College experts on the potential benefits and challenges that generative AI poses to marketers.

We will explore how generative AI can impact content creation and customer relationship management, as well as delve into some of the potential copyright and intellectual property implications.

This will be an interactive session and include a Q&A session.

Speakers

• Dr Matteo Montecchi, Assistant Professor of Marketing and Programme Director, Executive MSc Strategic Marketing, King’s Business School
• Dr Chahna Gonsalves, Lecturer in Marketing Education, King’s Business School
• Professor Andrea Appella, Visiting Professor in Competition and IP Law in the Media Industry, King’s College London