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Postgraduate degree

Big Data in Culture & Society MA

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This Big Data in Culture and Society MA will teach you to examine how the data we generate in our everyday lives is shaping social, cultural, political and economic processes and generating knowledge. It focuses not only on the technical dimensions of data, data processing, artificial intelligence, machine learning and beyond, but on the social aspects, too. You will study a research-driven, multidisciplinary curriculum taught by scholars and active researchers at the leading edge of digital studies and Big Data. You’ll learn how to programme in the language R so that you can gather your own data, analyse it and present your findings. You will also get an understanding of how legal systems and policies affect data and artificial intelligence with a compulsory module taught by the Dickson Poon School of Law.

Key benefits

  • Discover how to critically and theoretically analyse Big Data to consider its effects on contemporary society.
  • Read a range of disciplines to examine how Big Data relates to culture, law and ethics, geography, public health, and social life.
  • Learn from scholars working at the leading edge of digital studies and big data.
  • Study with data scientists and analysts to learn collaborative practices and applications in social media and cultural analytics, mobile platforms, and data visualisation.
  • Develop theoretical and practical skills that are highly desired by digital employers.
  • Join a Digital Humanities Department that’s the largest in the UK and a global leader in researching digital and culture.

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Employability

Big Data in Culture and Society MA graduates are well-equipped to work in careers that sit between data scientists and wider organisations or work with Big Data directly. The skills you gain can be easily transferred to roles in social media management, analytics, website management, CRM management, digital advertising, metrics management, market research and marketing – and across a range of cultural industries.

Graduates with a master’s in Big Data in Culture and Society develop skills which are particularly transferable to work in social media management, analytics & website management, CRM management, digital advertising, metrics management, market research, marketing and across cultural industries.

Find out more about careers our alumni have gone on to. 

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Employability

Big Data in Culture and Society MA graduates are well-equipped to work in careers that sit between data scientists and wider organisations or work with Big Data directly. The skills you gain can be easily transferred to roles in social media management, analytics, website management, CRM management, digital advertising, metrics management, market research and marketing – and across a range of cultural industries.

Graduates with a master’s in Big Data in Culture and Society develop skills which are particularly transferable to work in social media management, analytics & website management, CRM management, digital advertising, metrics management, market research, marketing and across cultural industries.

Find out more about careers our alumni have gone on to. 

Application closing date guidance

We encourage you to apply as early as possible so that there is sufficient time for your application to be assessed. We may need to request further information from you during the application process.

King's College London is committed to the recruitment of students with the greatest academic ability and to maintain a diverse student population. In order to ensure a balanced international student population for our most competitive programmes, we have implemented the following deadlines:

For applicants who are currently residing in mainland China, the first application deadline is 10 January 2025 (23:59 UK time).

  • We highly encourage you to apply by this deadline due to high demand, but applications will continue to be reviewed thereafter until the final application deadline on 9 March 2025 (23:59 UK time).
  • If you reside in mainland China and apply for this programme after the above final deadline, your application may be automatically withdrawn and you will not be eligible for an application fee refund.

For all other applicants, our first application deadline is on 9 March 2025 (23:59 UK time). The final application deadlines for this programme are:

  • Overseas (international) fee status: 25 July 2025 (23:59 UK time)
  • Home fee status: 25 August 2025 (23:59 UK time)

After the first application deadline in March:

  • if the programme is not yet full, we will continue to accept applications until all available places are filled up to the final application deadlines above
  • if the programme becomes full before the final application deadlines stated above, we will close the programme to further applications

Please note, you will not be eligible for an application fee refund if you apply after the first application deadline, and we are unable to process further offers because places are filled and we close the course before the final application deadline.

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