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You are viewing a course in < Management
Postgraduate degree

Digital Marketing MSc

UCAS code: N/A

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Do you want to pursue a career in digital marketing? Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world. The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically. This programme is theory and research driven and seeks to develop the critical and analytical capabilities of the participants. It aims to provide you with knowledge of strategic and tactical use of digital marketing and its importance in a global marketplace. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.

Key benefits

  • You will be exposed to a multifaceted perspective on digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, neuromarketing and web technologies among others.
  • We offer in-depth studies of critical insights into marketing decision-making in a digital context.
  • You will develop the ability to analyse, evaluate and manage market opportunities in the context of Web 2.0 and prepare for a career in both large and smaller enterprises.
  • Apply for King's Business School scholarships of up to 50% tuition fees or £10,000 for our full-time postgraduate courses.

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Employability

The course prides itself on being a diverse cohort of students, in academic backgrounds and geographic locations. Our graduates have explored a multitude of employment and entrepreneurial opportunities spanning various industries, ranging in size from multi–national corporations to small and medium-sized enterprises across the globe. A very short list of examples, include Digital Marketing Strategist, Digital Marketing analysts, Digital Storytelling, SEO specialists, and many more. 

As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.

  • Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.

  • Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.

  • Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.

  • Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.

  • Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.

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Employability

The course prides itself on being a diverse cohort of students, in academic backgrounds and geographic locations. Our graduates have explored a multitude of employment and entrepreneurial opportunities spanning various industries, ranging in size from multi–national corporations to small and medium-sized enterprises across the globe. A very short list of examples, include Digital Marketing Strategist, Digital Marketing analysts, Digital Storytelling, SEO specialists, and many more. 

As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.

  • Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.

  • Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.

  • Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.

  • Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.

  • Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.

Application closing date guidance

We encourage you to apply as early as possible so that there is sufficient time for your application to be assessed. We may need to request further information from you during the application process.

King's College London is committed to the recruitment of students with the greatest academic ability and to maintain a diverse student population. In order to ensure a balanced international student population for our most competitive programmes, we have implemented the following deadlines:

For applicants who are currently residing in mainland China, the first application deadline is 10 January 2025 (23:59 UK time).

  • We highly encourage you to apply by this deadline due to high demand, but applications will continue to be reviewed thereafter until the final application deadline on 9 March 2025 (23:59 UK time).
  • If you reside in mainland China and apply for this programme after the above final deadline, your application may be automatically withdrawn and you will not be eligible for an application fee refund.

For all other applicants, our first application deadline is on 9 March 2025 (23:59 UK time). The final application deadlines for this programme are:

  • Overseas (international) fee status: 25 July 2025 (23:59 UK time)
  • Home fee status: 25 August 2025 (23:59 UK time)

After the first application deadline in March:

  • if the programme is not yet full, we will continue to accept applications until all available places are filled up to the final application deadlines above
  • if the programme becomes full before the final application deadlines stated above, we will close the programme to further applications

Please note, you will not be eligible for an application fee refund if you apply after the first application deadline, and we are unable to process further offers because places are filled and we close the course before the final application deadline.

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