With over 25 years at the forefront of luxury, publishing, and fashion across all continents, Mary Fellowes has consistently been a trailblazer. Notable achievements include launching Vogue Turkey, serving as The Economist's first and only Style Editor, and creating the first sustainable red carpet wardrobes for stars like Olivia Colman and Phoebe Waller-Bridge. In 2021, she founded GreenWith Studio, a sustainable innovation consultancy for apparel and textiles, while becoming active in public speaking and thought leadership.

As well as supporting research on circular fashion, GreenWith Studio will continue their partnership with various programmes within the King’s Business School Marketing Department, for youth-focused audience research and growth strategies on a soon to be launched consumer facing sustainability software tool.