James is co-founder and CEO of SINE Digital, a leading performance marketing agency in London and New York. It provides digital marketing for live entertainment, working for clients as diverse as Tottenham Hotspur, Yamaha, Royal Ballet & Opera (formerly The Royal Opera House) and major West End and Broadway productions. Before founding SINE Digital, James worked in the music industry as a performer, songwriter, and then as Managing Director of LGM Records.

As an industry partner for the School’s MSc Digital marketing programme, SINE Digital have delivered multiple lectures,  hosted hackathons and workshops at King’s Business School and created a successful talent scheme that has already accepted its first King’s graduates.