Amy Chu
PhD Student in Strategy, International Management & Entrepreneurship
Research interests
- Strategy, International Management and Entrepreneurship
Contact details
Biography
Project Title: Developing Entrepreneurial Identities as Musicians: Contexts and Identity Conflicts
Supervisors: Dr Andreana Drencheva, Dr Anna Rebmann
Year of Entry: 2022, Full-time
Amy Chu is a PhD student for Strategy, International Management and Entrepreneurship at King’s Business School. Her thesis focuses on how musicians develop entrepreneurial identities through contexts, and how they balance the conflicts between creative and economic values. The research aims to contribute to current theories on how entrepreneurial identities are developed through individual and sociocultural context. Practically, it aims to help musicians to balance their conflicting identities, hence improve their performance and mental health, as well as offering strategies for organisations to improve current support mechanisms for musicians and other artists under different contexts.
She graduated with first class honour in Business Management BSc from the University of London, and studied Strategic Entrepreneurship and Innovation MSc at King’s Business School. Prior to joining King's, she worked for numbers of start-ups and entrepreneurs in creative industries in the UK.