Project Title: Entrepreneurship on Social media: an Identity Perspective

Supervisors: Dr Andreana Drencheva, Dr Anna Rebmann

Year of Entry: 2022, Full-Time

Amy Chu is a PhD student for Strategy, International Management and Entrepreneurship at King’s Business School. Her research investigates how entrepreneurs present themselves on social media and negotiate their authenticity. 

She graduated with first class honour in Business Management BSc from the University of London, and studied Strategic Entrepreneurship and Innovation MSc at King’s Business School. Prior to joining King's, she worked for numbers of start-ups and entrepreneurs in creative industries in the UK.