One of the most popular ideas was to cultivate our external activities and become a more active member of the local community. To help facilitate this, an Outreach and Public Relations Working Group was formed, led by Susan Duty, Co-Head of Wolfson SPaRC, to enable us to brainstorm our ideas further. The discussions from the Working Group ultimately led to the idea of pursuing a project that focused on visiting Key Stage 2 schools in London to teach them about science and our areas of research.
Selecting a younger age group (ages 6-11), we felt that it would be fun to introduce the students to a memorable mascot. Susan was aware of my interests in character-based illustration and encouraged me to take on the role of designing Professor SPaRC and creating a range of branded merchandise including a Professor SPaRC badge, keyrings, and workbooks. In addition, we purchased a range of anatomical models to bring with us into the classroom and provide an additional tactile approach to learning. We also published a comic book to help introduce the basic concepts of the brain and the nervous system. This was written in-house, led by myself and illustrated professionally by Rebecca Burgess, a talented artist who has experience working with our target audience.