Join us for a dynamic and thought-provoking Academy of Marketing Education SIG lunch-time brown bag webinar, focusing on the theme of ‘Creativity’ and ‘Innovation’ in Marketing Education’. This webinar brings together expert speakers who will share their cutting-edge research, innovative teaching methods, and practical insights on how creativity and technology are shaping the future of marketing education.

Whether you're an educator, researcher, or marketing professional, this event offers valuable perspectives on how to embed creativity, leverage technology, and inspire innovation in your teaching and practice.

Presenters:

• Ambika Sharma Solanki, University of Birmingham
  “Embedding Creativity in the Pedagogy of Business Subjects: A Systematic Literature Review”
  Ambika presents a comprehensive literature review on how creativity can be embedded into business education. Discover the theoretical and practical approaches to cultivating creativity in your classroom.

• Dr. Pilar Rojas-Gaviria, University of Birmingham
  “Module Consumer Insights: Discovering Consumer Behaviour through Dance”
  Pilar offers a unique and creative approach to exploring consumer behaviour by integrating dance into marketing education. Learn how movement and the arts can deepen understanding and foster innovation in learning.

• Dr. Sophie Whitehouse, King's College London
  “The King’s Business School Film Club”
  Learn how the King’s Business School is using film as a powerful tool to engage students in creative learning and foster deeper insights into business and marketing topics.

• Clark Boyd, Novela
  “AI in Marketing Education: Balancing Innovation with Practical Challenges”
  Explore how AI is reshaping marketing education and the delicate balance educators must strike between embracing innovation and addressing practical challenges in the classroom.

• Dr. Elnerine Greeff, University of Derby
  “Digibot Technology for Micro-Credential Marketing Programmes: Widening Access to Learning, for Broader Public Value”
  Discover the potential of Digibot technology to transform access to education, especially in micro-credential programs, broadening opportunities for learners from all backgrounds.

Format: Online Webinar (via Zoom)

This lunchtime session is designed for busy professionals, so feel free to bring your lunch along and engage in a stimulating discussion around creativity and innovation in marketing education.

Who Should Attend:

• Marketing educators
• Researchers in education and business
• Learning designers and curriculum developers
• Marketing professionals with an interest in education
• Postgraduate and PhD students focusing on educational innovation

How to Join:

Register now to secure your spot in this insightful webinar. You will receive a Zoom link upon registration