The last five years have witnessed a dramatic increase in the competition for attention. You must be able to develop a clear message that is relevant and audience focused. It is imperative in this digitally driven world that you develop and nurture a clear personal branding strategy. This session will provide participants with the necessary tools to market and brand themselves and their ideas, more successfully, both online and offline. Specifically, you will learn how your personal brand is formed and how it impacts you; methods for leveraging your internal and external networks; as well as how to enhance your personal visibility, including in an evolving digital world.

Dr. Gillian Brooks is an Assistant Professor in Marketing at King’s Business School, King’s College London. She earned a PhD in Sociology at the University of Cambridge and completed a Postdoctoral Research Fellowship in Marketing at the Saïd Business School, University of Oxford. Her research examines social media, branding, the sociology of media, and digital marketing.