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The Marketing Research Seminars are organised by the Department of Marketing at King's Business School. 

In January 2023, the London Marketing Seminar Series was founded by Dr Andrés Gvirtz to further connect academic faculty researching marketing across London universities.

As part of this initiative, all seminars are also disseminated as part of the London Marketing Seminar Series, and open to academics from other universities. Our seminars have become a meeting point for marketing research in London, with faculty and PhD students from London Business School, London School of Economics, University College London, Imperial College London, Bayes Business School, ESCP, and other universities attending regularly.

If you have a question about our seminar or want to join the e-mail list for the London Marketing Seminar Series, please contact the organiser at andres.gvirtz@kcl.ac.uk.

Please see the archive page for previous seminars in Marketing.

 

2023/2024 Academic Year

  • 18 October 2023 – Bush House (SE)1.06 – 16.15-17.30
    Prof Selin Atalay (Frankfurt School of Finance and Management) – “Task Dependency of Location Effects in Product Displays”
  • 08 November 2023 – Bush House (S)2.03 – 15.30-17.00
    Dr Nikki Sullivan (London School of Economics) – “The golden halo of defaults in the decision process”
  • 13 December 2023 – Bush House (S)2.03 – 15.30-17.00
    Prof. Eduardo Andrade (Imperial College London) – “Sustainability Considerations, or Lack Thereof, in Consumer Decision Making”
  • 14 February 2024 – Bush House (S)2.03 – 15.30-17.00
    Dr Rohan Venkatraman (University of Birmingham) – “How Technoscapes Gentrify Subcultures: Theorizing Transforming Subcultures and Trajectories of Consumer Displacement”
  • 06 March 2024 – Bush House (S)2.03 – 15.30-17.00
    Prof. Jochen Hartmann (Technical University of Munich) – “AI in disguise: AI-generated ads outperform human-made ads if they don't look like AI”
  • 13 March 2024 – Bush House (SE)2.09 – 16.00-17.30
    Prof. Jonathan Schroeder (Rochester Institute of Technology) – “Designed for Success: Better Living and Self-Improvement with Midcentury Instructional Records”
  • 17 April 2024 – Macadam Building – 1.1 – 15.30-17.00
    Prof Christoph Fuchs (University of Vienna) – “Offshoring, Automation, and the Legitimacy of Efficiency: A Social Contract Account of Consumer Reactions to Collective Layoffs”
  • 05 June 2024 – Bush House (S)2.03 – 15.30-17.00
    Dr Lena Cavusoglu (Pacific University Oregan) – “Action Consumer Research for the Digital Age: Developing Transformative Netnography”