This event is cancelled. Dr Stefan Bernritter's work is on display in the Bringing the Human to the Artificial exhibition until 30 June.

With the advent of generative artificial intelligence through tools like Stable Diffusion, ChatGPT, DALL·E 2, Midjourney, and more, AI has entered the field of creative industries – an area of work that had previously been exclusive to humans – and can now design things like paintings, interior design, or advertising. This introduces important questions and opportunities for businesses.

For example, we know very little about how people would cope with AI as a (competing) source of artistic creation. In response, our work examines when and why people are likely to adopt and buy creative products that have been designed by AI.

Meet Dr Stefan Bernritter, Senior Lecturer in Marketing at King's College London, and have the opportunity to talk to him about his work.

Find out more information about Dr Stefan Bernritter's research displayed in the Bringing the Human to the Artificial exhibition.

Registration is not required.

This event is part of the King's Festival of Artificial Intelligence, running from Wednesday 24 to Sunday 28 May 2023, which brings together speakers, exhibits, performances, demos and screenings in an exciting programme of events. Take a look at the other events here.