This talk presents one part of a wider doctoral research project which seeks to investigate and analyze the relationships between body, space and digital image. Its main objective is to explore and qualify the hybrid spatiality resulting from Extended Reality (XR) experiences. It aims to contribute to the organization of a transdisciplinary field through the structuring of a new conceptual and methodological matrix for immersive digital environment projects, called Audiovisual Immersion Design. This matrix aims to identify, classify, and organize, within an integrated structure, the elements necessary for the design of such experiences, star ng from the fields of architecture and design, and supplemented by knowledge from the fields of audiovisual and computer programming.

In the final part of this project playtest, sessions were designed and carried out with King's staff and students for three XR experiences developed during the course of the thesis research: Instagram City (VR) demonumentaAR and demonumentaMR. The sessions resulted in the collection of quantitative and qualitative data, obtained through post-experience questionnaires and forms, and focus group discussions. Users' movement was also captured during the sessions using audiovisual recordings and motion tracking sensors, as a way of recording the differences in physical engagement with the different modalities of immersion and perception represented by each of the extended reality projects.

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Speaker's info:

Luís Felipe Abbud is an architect and multimedia designer, graduated in architecture at University of Sao Paulo (USP), with an exchange program with Delft University of Technology (TUDelft). Through his ongoing Doctorate research at USP, he is developing a cross-disciplinary framework for audiovisual immersive design. Based on the 'Research through Design’ methodology, he is investigating the spatiality derived from XR experiences, by coordinating multidisciplinary design teams for public and cultural projects that merge physical installations with electronic devices. The projects are sponsored by national and foreign institutions such as The Secretary of Culture of the State of São Paulo, Banco Iberamericano de Desenvlvimento – BID and The Lego Foundation. Based in Sao Paulo – Brazil. He is the founder and creative director of Estúdio Hiper-Real, teaches architecture at Associação Escola da Cidade, and is an active associate of the tactic urbanism think tank institute The City Needs You. He has conceived and developed various cultural projects and activities with special emphasis on engaging communities and activating public spaces. Abbud is currently developing his Doctorate Sandwich research at King's College London, in the Department of Culture, Media & Creative Industries, through the postgraduate scholarship program by CAPES – Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / PPG Design FAUUSP.