Join us for the second part of the Academy of Marketing Education SIG lunch-time brown bag webinar, continuing our exploration of ‘Creativity’ and ‘Innovation’ in Marketing Education. This session will bring together inspiring speakers who will share their research-led teaching practices, innovative assessments, immersive learning techniques, and the integration of cutting-edge AI tools in education.

Whether you're an educator, researcher, or marketing professional, this event offers fresh insights into how to foster creativity, use emerging technologies, and develop innovative approaches in the classroom.

Presenters:

Dr. Leighanne Higgins, Lancaster University

"Exhibition-Based Learning: Bringing Art into the Marketing Classroom"

Leighanne will share her award-winning work on integrating literary artworks and exhibitions into marketing education, inspiring students to explore creativity through visual expression.

 

Dr. Yasmin Kulasi and Kate Ingsa, University of Westminster

"Immersive Empathy and Sustainability: Using VR Case Studies from the Global South"

Yasmin and Kate will discuss how VR technology can be used to foster immersive learning experiences, enhancing student empathy and understanding of sustainability issues.

 

France Hoang, BoodleBox

"AI in Education: New Approaches to Learning with AI Tools"

France will present how AI-driven tools can inspire innovative educational practices, providing practical examples of their application in both marketing education and beyond.

 

Format:
Online Webinar (via Zoom)
Bring your lunch and engage in this stimulating discussion on creativity, immersive technology, and AI innovations in education.

 

Who Should Attend:

• Marketing educators
• Researchers in education and business
• Learning designers and curriculum developers
• Marketing professionals with an interest in education
• Postgraduate and PhD students focusing on educational innovation

How to Join:
Register now to secure your spot. You will receive the Zoom link upon registration.

 

Creativity and Innovation in Marketing Education Part 1: Pedagogy, Technology, and Engagement

The first session in this event series is taking place on 21 October 2024 12:30 to 14:00. Please follow this link for further information and to register for the first session.