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You are viewing a course in < Management
Postgraduate degree

International Marketing MSc

UCAS code: N/A

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From brand management to consumer behaviour, this course provides you with the essential skills you'll need for a career in marketing. You'll be taught by expert researchers and experienced practitioners. And our central London location means there's plenty of career options when you graduate. It's an exciting time in the marketing industry. But things are moving quickly and you need the latest thinking to keep up. Our research-led teaching will help you develop your knowledge of cutting-edge marketing theory. We'll show you how to put that into practice in real industry situations. No matter what you studied at undergraduate level, if you've got the drive to succeed in marketing, we want to help you make it happen.

Key benefits

  • You will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises.
  • You will gain a high-level and rigorous understanding of the theory and practice of international marketing.
  • We offer in-depth studies of critical insights into marketing decision-making in a global marketing context.
  • Opportunities to gain specialised qualifications through the leading professional body for marketers worldwide with the Chartered Institute of Marketing (CIM) Graduate Gateway.
  • Apply for King's Business School scholarships of up to 50% tuition fees or £10,000 for our full-time postgraduate courses.
Sanya, MSc International Marketing

“I decided to take this course as I wanted to switch my career from Journalism to Marketing, and chose King's as it has one of the top business schools in the UK. ”

Sanya, MSc International Marketing , King's Business School student

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Employability

As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.

  • Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.

  • Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.

  • Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.

  • Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.

  • Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.

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Employability

As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.

  • Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.

  • Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.

  • Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.

  • Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.

  • Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.

Application closing date guidance

We encourage you to apply as early as possible so that there is sufficient time for your application to be assessed. We may need to request further information from you during the application process.

King's College London is committed to the recruitment of students with the greatest academic ability and to maintain a diverse student population. In order to ensure a balanced international student population for our most competitive programmes, we have implemented the following deadlines:

For applicants who are currently residing in mainland China, the first application deadline is 10 January 2025 (23:59 UK time).

  • We highly encourage you to apply by this deadline due to high demand, but applications will continue to be reviewed thereafter until the final application deadline on 9 March 2025 (23:59 UK time).
  • If you reside in mainland China and apply for this programme after the above final deadline, your application may be automatically withdrawn and you will not be eligible for an application fee refund.

For all other applicants, our first application deadline is on 9 March 2025 (23:59 UK time). The final application deadlines for this programme are:

  • Overseas (international) fee status: 25 July 2025 (23:59 UK time)
  • Home fee status: 25 August 2025 (23:59 UK time)

After the first application deadline in March:

  • if the programme is not yet full, we will continue to accept applications until all available places are filled up to the final application deadlines above
  • if the programme becomes full before the final application deadlines stated above, we will close the programme to further applications

Please note, you will not be eligible for an application fee refund if you apply after the first application deadline, and we are unable to process further offers because places are filled and we close the course before the final application deadline.

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