The Creativity Hub is composed of researchers interested in applying Informatics research to creative domains such as art, music, games, storytelling and theatre. Alongside this, our members also explore how to use these same creative domains to make innovative research-led creative experiences, and to use creative media to communicate and explain research ideas.

Our hub boasts strong links to London's creative industries, major international partners and key local institutions such as Somerset House. We are also working with researchers throughout King's on interdisciplinary projects, including the Creative AI lab and members of the Digital Humanities department.

Research Focuses

Creativity Hub researchers work in a number of areas, including:

• Writing and narrative synthesis
• Music and audio analysis and generation
• Game design and procedural content generation
• Human-AI co-creation
• Creative education
• Computational creativity philosophy and practice