Dr Zhujun Ding is a senior lecturer at King’s Business School, King’s College London. Her research interests include entrepreneurship, emerging market firm strategy, and international business.

She obtained her PhD in Management from the Chinese University of Hong Kong and has published several influential papers in leading international journals and won best paper awards from the Academy of Management and Academy of International Business annual meetings. She has been teaching in Hong Kong, Shanghai, and UK for many years, and offering consulting services.