Project Title: Are sustainable investment labels effective in countering greenwashing and promoting sustainable investment

Year of Entry: 2024, Full-Time

Supervisors: Dr Ylva Baeckström, Professor David Aikman

Thora Frost is a PhD student in Banking & Finance at King's Business School, affiliated with the Centre for Sustainable Business (CSB). Her research focuses on sustainable investment, with a particular interest in the effectiveness of sustainability labels on investment funds to facilitate sustainable capital flows and mitigate greenwashing.

Before pursuing her PhD, Thora spent five and a half years as a Consultant specialising in sustainable finance, working with firms such as BCG and the Carbon Trust, advising leading financial institutions, multinational development banks, and governments on climate finance strategies, including blended finance.

Prior to focusing on sustainable finance, Thora’s career spanned over 15 years across both the public and private sectors. After completing her MSc in Economics at UCL, she worked at the University of Iceland’s Institute for Economic Studies as a Research Assistant, Teaching Assistant, and part-time Lecturer. She then held roles in investment banking, asset management, and government, where she led macroeconomic forecasting, research projects, and policy analysis as a government economist with HMRC, HMT, and the OBR. In 2016, she was appointed by the Icelandic Parliament to the Icelandic Fiscal Council, where she assessed public finances and fiscal policy against sustainability-focused fiscal rules and principles.