King's College London

THIS VACANCY IS OPEN TO INTERNAL APPLICANTS ONLY

About us 

The post-holder will use their expert email marketing and campaign management skills to support the student recruitment activities of the Brand & Marketing department, including creating marketing emails, setting up automated journeys, building complex segmentation and reporting on email performance.

About the role 

• Build email automation journeys, configure emails, run reports.
• Support the delivery of CRM marketing activities, CRM channel content and meeting deadlines – primarily for student recruitment purposes
• Follow and support the agreed briefing process for CRM marketing activities
• Report to the CRM Marketing Manager on campaigns, CRM marketing activities and specific projects as required
• Work with autonomy on projects as required, being trusted to deliver and meet objectives
• Support the development and implementation of the Brand & Marketing department’s student recruitment campaign structure, including: Consuming campaign briefs, Collaborating with the CRM Marketing Manager to decide on approach,proposed activity and evaluation measures, Support the reporting requirements of the Brand & Marketing department and maintain CRM governance
• Demonstrate a detailed understanding of the Brand & Marketing department’s target and internal audiences, such as Prospective Students, Professional Prospective Students, Current Students, Parents, Teachers, Counsellors and Agents
• Advocate CRM marketing best practice throughout interactions with colleagues and key stakeholders across the university
• Contribute to appropriate meetings, projects, working groups or committees as required
• Support the Head of Relationship Management, Operations on wider CRM-related activities where capacity allows or on high priority projects/tasks.

The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.

This is a full time, and you will be offered an indefinite contract

About you

To be successful in this role, we are looking for candidates to have the following skills and experience:

Essential criteria

1. Demonstrable experience of utilising CRM or equivalent tools to deliver marketing communications, with particular weight on email marketing, segmentation and automation  
2. Excellent knowledge of email marketing best practice and ability to translate knowledge into practical solutions (copywriting, template design, automation design) 
3. Experience of building segmentation to identify the correct contacts for campaign activities, including complex queries across multiple data entities 
4. Strong working knowledge of HTML, CSS and additional coding languages where appropriate 
5. Working knowledge of data protection best practice (GDPR, PECR) and the importance of demonstrating compliance 
6. Demonstrable experience reporting on CRM channel activities, such as email marketing or SMS 
7. Strong copywriting and proof-reading skills with a high attention to detail

Desirable criteria

1. Educated to degree level or equivalent 
2. Understanding of the student recruitment journey within the context of Higher Education 
3. Familiarity with design tools such as the Adobe Creative Cloud suite 
4. Familiarity with Microsoft Dynamics 365 

Downloading a copy of our Job Description

Full details of the role and the skills, knowledge and experience required can be found in the Job Description document, provided at the bottom of the next page after you click “Apply Now”. This document will provide information of what criteria will be assessed at each stage of the recruitment process.

Further information 

We pride ourselves on being inclusive and welcoming. We embrace diversity and want everyone to feel that they belong and are connected to others in our community.

We are committed to working with our staff and unions on these and other issues, to continue to support our people and to develop a diverse and inclusive culture at King's.

We ask all candidates to submit a copy of their CV, and a supporting statement, detailing how they meet the essential criteria listed in the advert. If we receive a strong field of candidates, we may use the desirable criteria to choose our final shortlist, so please include your evidence against these where possible.

To find out how our managers will review your application, please take a look at our ‘How we Recruit’ pages.