King's College London

About us

King’s College London is an internationally renowned university delivering exceptional education and world-leading research. The university is dedicated to driving positive and sustainable change in society and realising our vision of making the world a better place. The Strategic Vision 2029 looks forward to King’s College London’s 200th anniversary in 2029 and sets out ambitious plans in five key areas:

• Educating the next generation of change-makers
• Challenging ideas and driving change through research
• Giving back to society through meaningful service
• Working with our local communities in London 
• Fostering global citizens with an international perspective

The Brand & Marketing directorate leads the college’s student recruitment strategies, and this role is part of the Data, Insight & Reporting team.

The post-holder will use their data management and analytical skills to support King’s College London’s student recruitment activities. They will also deliver, develop, and evaluate the Marketing department's data-related strategies or processes to support King’s Customer Lifecycles.

As a pivotal Data, Insights, & Reporting Team member, they will also work closely alongside the broader marketing/student recruitment colleagues, IT, and other business areas, such as Student Services. 

The ideal candidate will be a passionate, highly technical, data-oriented professional with a good understanding of marketing in a B2C environment and how to use data to support marketing strategies. They will constantly seek solutions and ways to improve existing data-related and analytical processes and be happy to get closely involved in all data-related matters.

About you 

Essential criteria

1. Technical Proficiency and Analytical Skills: Demonstrated expertise in data analysis and handling complex datasets with tools like Power Query, Power BI, Access, or SQL.
2. Data Management and Integration: Proven ability to manage B2C customer data, including manual and automated CRM data loads.
3. Data Segmentation and Transformation: Experience creating, modifying, and enhancing data transformations and segmentation for marketing campaigns and analysis.
4. CRM and Marketing Solutions Experience: 2–3 years’ hands-on experience with CRM tools such as Microsoft Dynamics, Salesforce, or IBM, for data management and marketing activities in a B2C environment.
5. Documentation and Communication Skills: Strong ability to document processes clearly and communicate effectively, both written and verbal, with diverse teams and stakeholders.
6. Advanced Excel Skills: Expertise in leveraging Excel for complex data operations and reporting.
7. Organised and Detail-Oriented: Highly organised, with exceptional attention to detail and the ability to deliver accurate results independently or in collaborative team settings.
8. Problem-Solving Mindset: A solution-focused approach that identifies pragmatic and practical strategies to address challenges.

Desirable criteria

1. Marketing Expertise: Relevant qualification or equivalent experience, with a strong understanding of data-driven marketing for campaign and strategic planning
2. Project Management Skills: Proficiency in managing multiple tasks and projects simultaneously, with knowledge of methodologies like Agile or Waterfall.
3. Data Analysis and Interpretation: Advanced data analysis skills to inform marketing strategy and campaign planning. 
4. Communication and Presentation: Excellent presentation skills and the ability to simplify complex technical information for business stakeholders.
5. Strategic Focus: Proven ability to balance detailed execution with a broader strategic perspective. 

Downloading a copy of our Job Description

Full details of the role and the skills, knowledge and experience required can be found in the Job Description document, provided at the bottom of the next page after you click “Apply Now”. This document will provide information of what criteria will be assessed at each stage of the recruitment process.

Further information

We pride ourselves on being inclusive and welcoming. We embrace diversity and want everyone to feel that they belong and are connected to others in our community.

We are committed to working with our staff and unions on these and other issues, to continue to support our people and to develop a diverse and inclusive culture at King's.

We ask all candidates to submit a copy of their CV, and a supporting statement, detailing how they meet the essential criteria listed in the advert. If we receive a strong field of candidates, we may use the desirable criteria to choose our final shortlist, so please include your evidence against these where possible.

To find out how our managers will review your application, please take a look at our ‘How we Recruit’ pages.

Interviews are due to be held on or around the week commencing the 13th of January 2025

We are not able to offer sponsorship for candidates who do not currently possess the right to work in the UK.