Join us for a morning of innovative discussion and collaboration at our Sustainable Business Salon, hosted every month at the Centre for Sustainable Business (CSB), King’s Business School.

Our fourth salon will be led by Dr Ylva Baeckström, Senior Lecturer in Finance at King's Business School. Drawing on her research over the last 10 years and from her own career in financial services, Dr Ylva Baeckström will be discussing gender inequality in financial services in this Salon.

Across several academic studies and in her book ‘Gender and Finance’, Ylva examines financial services and the role of gender within it. Financial services is one of the most powerful industry that impacts all aspects of society with the power to maintain or reduce inequalities and sustainable practices. It facilitates people’s lifetime savings and is one of the most well-paid industries to be employed.

Yet it is also highly unequal for women, both as consumers and employees. Financial services has a unique opportunity to assist in the transition towards sustainable finance, including UN SDG5 gender inequality. Financial inequality trails a woman throughout her life cycle. During the Salon, Ylva will present current research in this area and discuss the impact agenda.

About Dr Ylva Baeckström

Dr Ylva Baeckström is a former banker and fintech entrepreneur, now a psychotherapist, and academic at Kings College London.

Ylva is the sustainable finance theme lead at the King’s Centre for Sustainable Business and she is an expert on financial advice, gender and sustainability in financial services. With her work she aims to create positive impact for the benefit of society, businesses and individuals. Ylva delivered a TEDx in 2020 and her book Gender and Finance was published in 2022.

Ylva’s research has contributed to the UK government inquiry Sexism in the City and is published in academic journals including: Journal of Corporate Finance, European Journal of Finance, Journal of Economic Behaviour and Organization and Finance Research Letters.

Her work is featured in the media: e.g., Bloomberg, CNBC, Financial Times, Independent, Sunday Times, Conversation UK and Evening Standard. Collaborating widely with financial services institutions, Ylva is a highly regarded speaker and contributor.

About the Salon Series

Launching in September 2024, our monthly Sustainable Business Salon series provides an informal space for colleagues and postgraduate students to gather and exchange new ideas around a central topic within sustainable business.

We’re inviting experts from both our internal and external networks to lead each salon, sharing their latest research to catalyse discussion and spark creative thinking.

Discover other salons in our series here.

Who's this event for?

The series invites staff from all faculties, researchers and PhD students who are passionate about sustainability and keen to be part of a leading thinktank of sustainability solutions.

For any event queries, contact: sustainablebusiness@kcl.ac.uk

Please note, if we have more interest than available seats, we will try to tailor the guest list to the most relevant research topics and accommodate attendees on alternative salons.