Learning how to validate your idea is the most important step to move from "light bulb moment" to a viable business proposition.

Delivered by Theo Ohene, our Growth Expert, this session is the first part of our Idea Factory series on idea validation, and will focus on:

• Assumption testing
• The Mom Test
• Conducting customer development interviews

You'll also hear from Mercy, last year's Idea Factory People's Choice winner about how she conducted her validation process.

This workshop will be taking place online and will be recorded.

See all workshops in the Idea Factory 2023 competition series here.

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If you are participating in Enterprise Award, this workshop counts towards your four workshops, and is focused on the skill to Validate.