Undergraduate Marketing in the Digital Era

Summer School modules are designed to be intensive, intellectually stimulating short courses. They are taught by King’s academics in academic disciplines where King's has expertise. Classes are highly international, giving students an opportunity to collaborate with peers from all around the globe.

Each module consists of 150 study hours, comprising 45 hours of intensive synchronous and asynchronous teaching, independent study and group work and is examined to university standards. Comparable to an in-semester 15-credit King’s undergraduate module and therefore typically awarded 3-4 US credits or 7.5 ECTS, many summer students ask their home institution to award them external credit for their King's summer module to use towards their degree programme when they return home.

The module covers the fundamentals of marketing in the digital era and how strategy is implemented in practice to support organisational goals. Marketing draws on strategic, analytical and creative thinking.  It goes well beyond advertising and sales activities and involves a mix of functions that determine the success or failure of an organisation. Main marketing activities include (1) identifying customer needs, (2) developing products/services to meet existing or future customer needs, (3) pricing strategies to create customer demand and company profits (4), delivering products/services effectively and efficiently, and (5) using data and creativity to communicate and promote offerings to stimulate interest, desire and purchase.  

By the end of the module, you should have:

• Have gained basic knowledge about the evolution of marketing, its impact in society and recent developments in marketing practice.
• Be able to explain the role of marketing in an organisation.
• Be able to identify core marketing theories and their relevance. Understand the critical elements in marketing strategies and plans.

The King's College London Undergraduate Summer School is open to students who are currently, or have been, enrolled in an undergraduate degree programme. We also welcome applications from professionals who have substantial relevant experience in their chosen subject area.

Entry requirements

• Open to students who are currently, or have been, enrolled in an undergraduate degree. We also welcome applications from professionals who have substantial relevant experience in their chosen subject area.
• Minimum grade requirement of 2:1 degree equivalent. See International grade equivalents on our Undergraduate Summer School homepage, under Entry requirements.
• English language requirement of at least level C1 in the Common European Framework of Reference for languages (CEFR). See full English Language requirements on our Undergraduate Summer School homepage, under Entry requirements.
• Minimum age at the start of the course is 18 years old.

Coursework (50%), Exam (50%) - to be confirmed by the academic 

Taught on-campus any time between the hours of 9am and 6pm from Monday to Friday. 

*Early application discount: prices apply for applications received by 23:59 GMT on 14 February 2025. Subject to availability at the time of application. From 15 February 2025, the standard 2025 tuition fees apply.

As per the fees listed above, booking two sessions receives a discount. This discount cannot be used in conjunction with other discounts of promotions. Subject to availability at the time of application.

Suggested course combinations:

• Finance & Financial Markets
• International Political Economy

More information on our fees, entry requirements and residential package can be found on the Undergraduate Summer School homepage.

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