UG Marketing in the Digital Era (Session 2)

Summer School modules are designed to be intensive, intellectually-stimulating short courses. They are taught by King’s academics in academic disciplines where King's has expertise. Classes are very international with students from all around the globe learning together.

Each module is 150 study hours comprising intensive teaching, independent study and group work and is examined to university standards. Comparable to an in-semester 15-credit King’s undergraduate module and therefore typically awarded 3-4 US credits or 7.5 ECTS, many summer students ask their home institution to award them external credit for their King's summer module to use towards their degree programme when they return home.

FEE DISCOUNTS

One session (2 weeks): £2,400 

Two sessions (4 weeks): £4,800 £4,395*

*Fee valid for applications for two sessions received by 10 May 2024. Offer cannot be used in conjunction with other discounts or promotions. Subject to availability at the time of application.

The module covers the fundamentals of marketing in the digital era and how strategy is implemented in practice to support organisational goals. Marketing draws on strategic, analytical and creative thinking.  It goes well beyond advertising and sales activities and involves a mix of functions that determine the success or failure of an organisation. Main marketing activities include (1) identifying customer needs, (2) developing products/services to meet existing or future customer needs, (3) pricing strategies to create customer demand and company profits (4), delivering products/services effectively and efficiently, and (5) using data and creativity to communicate and promote offerings to stimulate interest, desire and purchase.     

By the end of the module, you should have:

Have gained basic knowledge about the evolution of marketing, its impact in society and recent developments in marketing practice. Be able to explain the role of marketing in an organisation. Be able to identify core marketing theories and their relevance. Understand the critical elements in marketing strategies and plans

The King's College London Undergraduate Summer School is open to students who are currently, or have been, enrolled in an undergraduate degree programme. We also welcome applications from professionals who have substantial relevant experience in their chosen subject area.

You should ensure that you are eligible to apply before you submit your application by checking our academic and English language entry criteria.

TBC

Taught on-campus between 9am and 5pm from Monday to Friday