Pre-University Marketing (Session 4)
Course overview
King’s Pre-University summer courses offer participants an in-depth exploration of the chosen subject area(s) at degree level and give students experience of university-level study. King’s courses provide insight into the key debates, themes and cutting-edge research areas of each of the subjects. Students will enjoy research-enriched teaching through seminars, lectures, workshops and experiential learning activities. Students will need to successfully complete the assignments of each module and meet attendance requirements in order to receive a Certificate of Completion.
What does this course cover?
In the rapidly evolving landscape of business, marketing has undergone a profound transformation with the advent of the digital era. Marketing goes well beyond advertising sales and social media; it is a discipline that draws on strategic, analytical, and creative thinking that is a key determinant of the success of an organisation.
Today, understanding basic marketing principles and the digital ecosystem is imperative for any marketer looking to thrive in this dynamic environment. This course is designed to equip students with the fundamental knowledge and skills needed to excel in this new age of marketing.
What will I achieve?
By the end of the course, you should have
- experienced a variety of learning activities typical of a first-year undergraduate degree specialising in Marketing.
- explored the fundamental shifts in consumer behaviour and how these impact marketing strategies.
- carried out independent research on a given topic and produce a structured and well-supported response to an assignment brief.
- worked collaboratively in diverse groups to produce a presentation.
Who is this for?
The King's College London Pre-University Summer School is designed for academically motivated students looking to excel in a global context.
Entry requirements:
- Students need to be enrolled in their final three years of high school
- Students must be aged 16 or 17 before the start date of their course
- Personal statement
- Students must have studied English to at least level B2 in the Common European Framework of Reference for languages (CEFR). If your first language is not English, you will need to provide evidence of your English proficiency. Full entry requirements can be found on the Pre-University Summer School homepage, under the Entry Requirements tab.
What is the teaching schedule?
Taught on-campus between 9am and 6pm from Monday to Friday
Fees and discounts
| |
2025 Tuition fee |
Residential package |
| One course (1 week) |
£2,990 |
£3,730 |
| One course (1 week) - Early application discount* |
£2,900 |
£3,640 |
| Two courses (2 weeks) |
£5,610 |
£7,090 |
| Three courses (3 weeks) |
£8,600 |
£10,820 |
| Four courses (4 weeks) |
£11,220 |
£14,180 |
| Application fee: £60 |
*Early application discount: prices apply for applications received by 23:59 GMT on 31 January 2025. Subject to availability at the time of application. From 1 February 2025, the standard 2025 tuition fees apply.
As per the fees listed above, booking multiple courses receives a discount. This discount cannot be used in conjunction with other discounts of promotions and excludes English Language & Culture courses. Subject to availability at the time of application.
Suggested course combinations:
Further information
Full fee £2990
Application Fee £60
Residential programme fee £3730
Apply