What types of stories are we looking for?
We want you to tell us about your research. Whether your writing draws from your dissertation or thesis, the main premise is to share your evidence-based analysis of an issue and how you're going about finding a solution to the challenge at hand.
What kind of language do I use?
We’re looking for plain English ‘explainers’ of complex issues. So, before you start writing ask yourself: what does the reader need to know, feel and do? Why does your reader need to care?
Using language a wider audience can understand and quickly digest, you’ll answer the question or issue your piece is about.
What is the word count?
Even though you need to assume your reader knows nothing about the topic, you need to keep it brief. This is because people have less time to engage with articles online. Have you ever caught yourself skim reading online to get to the interesting part?
So, if you can explain everything in 800-1,000, you’re on the right track.
Then, if the reader wants to find out more, they can always contact you!
What format should I use?
- Heading: make sure your heading is informative, informal and entertaining. You want to encourage readers to click on the link to read on.
- Hyperlinks: use hyperlinks to further inform readers.
- Subheadings: clear, concise subheadings help break up content and make it easier for people to find what they’re looking for. They are a great way to know what’s coming next. You should include at least two subheadings.
- Images: images tell a story on their own. Be sure to include at least one but feel free to spread them evenly throughout.
- Short paragraphs: break up big blocks of text to make the reading super digestible. Clear, concise sentences helps the message to sink in deeper.
- Bullet points: if appropriate, help people scan content in an organised and logical way by adding bullet points or numbered lists.
Find out more about writing the King’s way
Where should I send my story?
Send submissions to sgacomms@kcl.ac.uk. Please send your story in a word document and all images as an attachment.