Led by start-up experts, our students spend two days working in teams to develop and test new ideas.
Students are placed into small teams and, choosing from a list of possible consumer problems to address work through the key phases of getting a start-up off the ground:
- Lean Startup: how to quickly build, test and learn about startup ideas
- Customer Development: how to understand a problem your users or customers face
- Minimum Viable Product: building products to test your idea quickly
- Branding: building a logo, typeface and colour palette
- Growth Marketing: using Facebook to drive users to your product
- Pitching: conveying your idea clearly and concisely to your audience
- Career skills that will set you apart at when applying for internships and jobs
- The opportunity to use creativity to develop and launch real ideas
- The chance to build and test something real ahead of applying to the King's Start-up Accelerator and the Idea Factory
The 48Hr StartUp is run exclusively for King's Business School students. Students should:
- have a drive to learn and succeed
- be interested in learning the basics of design thinking to use in their own ventures
- want to experience working in teams over a bootcamp weekend
- want to experience how much you can achieve in 48 hours