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Strategic Marketing
(In-Person)

As organisations strive to thrive in today's dynamic and rapidly changing market landscapes, mastering an effective marketing strategy is crucial. A robust marketing strategy not only helps organisations navigate diverse macro-economic contexts but also addresses evolving consumer preferences and meets a wide array of societal needs. 

Our Strategic Marketing executive short course is meticulously designed to empower marketing professionals and those in related roles to think strategically about the most pressing issues and challenges in the field.  

During this innovative 3-day in-person course, you will: 

  • Examine complex marketing problems and formulate strategic solutions based on data insights. Stay ahead with knowledge informed by world-leading research and contemporary strategic marketing practices.
  • Explore how the latest technologies such as generative AI, machine learning, and immersive environments can be integrated into your marketing strategies to enhance efficiency and effectiveness. 
  • Learn to design innovative marketing strategies, set clear objectives, monitor performance, and maximise return on investment to capitalise on market opportunities. 

Strategic Marketing

Businesses today face a number of challenges, such as a rapidly evolving media landscape, platformisation and an increasingly more globalised market and customer base. Our Strategic Marketing course is designed to demystify these challenges and provide participants with the necessary skills to master them. Here, Professor Oguz Acar explores the current and future issues of consumers, customers and marketing with a focus on digital marketing.

In a world where market dynamics shift at lightning speed and consumer preferences evolve rapidly, the need for strategic thinking in marketing has never been more critical. Marketing professionals must not only keep pace with these changes but also anticipate and shape the future. This course is designed to inspire and equip you with the strategic insights and innovative approaches necessary to thrive in this environment. Together, we will delve into the complexities of modern strategic marketing, harness the power of data-driven decision-making, and explore the latest technological advancements such as generative AI and immersive environments.

Dr Matteo Montecchi, Course Director

Register your interest