Module description
This module examines popular culture and its manifestations in the digital domain. Throughout the term, we will critically analyse and decode the claims of popular culture in the digital age, and consider these in relation to contemporary phenomena including selfie culture and social media, health and fitness, food, social justice, politics, work and labor, music, and digital detox. Students will learn to identify, understand and critically assess how popular culture operates in conjunction with digital technologies and in today’s context of pervasive digital connectivity. By drawing on literature from critical theory, cultural studies, cultural sociology and media studies, the module will investigate different cultural values and cultural artefacts with the aim of understanding the socio-cultural, political, and economic imaginaries that develop in a digital popular culture.
Assessment details
1 x 3,000-word essay (100%)
Learning outcomes
On completing the module, students will:
- Have gained fundamental grounding in theories and concepts relevant to the study of popular culture.
- Demonstrate a critical understanding of the manifestations of popular culture in the digital domain.
- Be capable of applying this understanding independently, in order to critically appraise digital popular culture.