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Digital Campaigning

Key information

  • Module code:

    5AAVC303

  • Level:

    5

  • Semester:

      Spring

  • Credit value:

    15

Module description

This module will examine popular culture and its manifestations in the digital domain. The module content will critically analyse and decode the evolution of popular culture across the digital age, observing phenomena like news making, video making, art, celebrity and micro-celebrity, fashion, work and music. Students will learn to identify, understand and critically assess how popular culture has been evolving in conjunction with digital technologies and their increasingly ubiquitous role in the everyday life of a large number of people.

By drawing on literature across critical theory, cultural studies, cultural sociology and media studies, the module will investigate the nature of cultural value, the modes of expression and sociality of the digital age, with the aim of understanding the social and cultural imaginaries that develop in a digital culture. The module will expose students to a variety of phenomena, with the aim of stimulating independent appraisal and critical examination of the various manifestations of popular culture in the digital domain.

Assessment details

Coursework - 2 x 2,000 words essays (each component weighing 50%)

Educational aims & objectives

This module will examine popular culture and its manifestations in the digital domain. The module content will critically analyse and decode the evolution of popular culture across the digital age, observing phenomena like news making, video making, art, celebrity and micro-celebrity, fashion, work and music. Students will learn to identify, understand and critically assess how popular culture has been evolving in conjunction with digital technologies and their increasingly ubiquitous role in the everyday life of a large number of people.

Learning outcomes

On completing the module successfully, students will be expected:

  1. To have gained fundamental grounding in theories and concepts relevant to the study of popular culture.
  2. To demonstrate a critical understanding of the manifestations of popular culture in the digital domain.
  3. To be capable of applying this understanding independently, to critically appraise digital popular culture

Subject areas

Department

Module description disclaimer

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

Please note that the module descriptions above are related to the current academic year and are subject to change.