What’s the inspiration behind Rejazz?
Lots of people find reselling clothes too much hassle, so they tend to hold onto them or even throw clothes away instead. As a student, I sold lots of my own clothes on platforms like Vinted and Depop, so when friends and others who didn’t have the time or energy to sell their own items started asking me to do it for them, I realised there was a demand for this type of service.
Rejazz is designed to solve this problem by offering a completely hassle-free resale service. We handle every step (collection, photography, listing, pricing, marketing, customer service and delivery of items to new owners), so our customers just send their clothes to us and leave the rest in our hands. We also use on-model photography and carefully curate items to create an elevated second-hand shopping experience. In doing so, we hope to tackle huge waste created by the fashion industry by making second-hand everyone’s first choice!
How has the Entrepreneurship Institute supported you and your idea?
Participating in the Entrepreneurship Institute’s activities has been invaluable to Rejazz’s early development. The Open Pitch Night gave me some early validation and confidence in my idea, helping me see that others saw potential in Rejazz. Idea Factory took things further by allowing me to build out the concept more thoroughly, especially through the process of creating a pitch deck. This experience gave me the confidence I needed to make a bold move - I decided to quit my job to focus on Rejazz full time! Accessing 1:1 support developed my idea further and helped me put in a strong application for the King’s Start-up Accelerator.
How has your time on King's Start-up Accelerator shaped your entrepreneurial journey?
The accelerator has been instrumental in progressing Rejazz by helping me understand my business at a deeper level, particularly the challenges that come with growth. It’s equipped me with the mindset and tools to confidently address each part of the business and provided tailored guidance that’s supported me every step of the way. The part I value most is the community. As a solo founder, having a network of fellow entrepreneurs on the same journey has been incredibly valuable. Mentors who have faced similar challenges have provided insights that have been transformative for both the business and my development as a founder.
One of the biggest lessons from the accelerator has been the value of running experiments, talking to customers, and gathering data. Getting closer to product-market fit depends on these actions. Now, I approach everything with a scientific mindset, focusing on data-informed decisions. This approach has given me a sense of control and clarity over my venture's growth, no matter where it takes me.
You started building your venture whilst working full-time and decided to take the leap to focus on Rejazz. How did you manage the transition from ‘employee’ to ‘founder’?
The decision to leave my full-time job and focus on Rejazz wasn’t easy, but the confidence to make that leap came from strong encouragement I received along the way. I also learnt to properly validate my idea (using the Mom Test) so I could be sure there was a demand and a market for the business, before making the leap. Once I had gained enough early traction, I decided that Rejazz had reached a point where it could only thrive if I gave it my full attention.
Transitioning from an ‘employee’ to a ‘founder’ was challenging but also incredibly rewarding. One of the biggest adjustments was learning to navigate uncertainty and taking full ownership of every aspect of the business. As an employee, my tasks and objectives were clear, but as a founder, I've had to develop the vision and strategies myself. The King’s Start-up Accelerator helped me a lot during this time, giving me the confidence and tools I needed to tackle these challenges.
What impact are you hoping to create with your start-up?
I want to create a significant impact in the fashion industry by making resale both accessible and enjoyable for everyone involved. My vision is to turn Rejazz into a powerful engine that drives circularity, by making the process of buying and selling second hand as seamless as possible. Success will be evident in the community we build - a community of people who see second-hand as the preferred choice, supporting both their personal style and the planet. If Rejazz can contribute to this shift in how people think about clothing, making sustainable fashion choices mainstream, I’ll know we'll have achieved our goal.